Local presence provides international SMS to 250 million subscribers
London, U.K.– September, 2007 – Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging interoperability and the delivery of mobile content, today announced the launch of the Africa and Middle East Exchange (AMEEX) mobile messaging hub , to consolidate its position as the major provider of international SMS across Africa and the Middle East .
The new Hub allows Sybase 365 to expand further into this fast-growing region and offer international SMS services to more than 250 million subscribers. The connectivity immediately enables a localised support environment for operators currently connecting their subscribers to the wider international mobile community and provides an added incentive to other operators to join the Sybase 365 network.
“Today Sybase 365's global Network Operation Centers are located in US, Europe, and Asia providing 24-hour network monitoring and customer support. In the Middle East , AMEEX will bring additional and significant service enhancements by ensuring response efficiency, local interaction and added protection against regional events that can negatively impact regionally consolidated networks, “said Eric Barbier, vice president, AMEEX Mobile Exchange Ltd..
Sybase 365 is a logical fit for the AMEEX due to its extensive global reach and connectivity across Europe, the Americas , Asia-Pacific and Africa . The AMEEX brings a local point of presence with national language and support facilities. This Hub will greatly benefit the numerous expatriate communities, who are now able to communicate more cost-effectively with colleagues, friends and families, via SMS.
Subscribers of the mobile operators served by this Regional Hub will be able to send and receive text messages from all parts of the world. This develops a strong SMS revenue stream for Africa & Middle East operators and expands SMS services available to their subscribers. The number of these subscribers has grown faster than any other region in the World in the last 12 months and this rapid growth trend is expected to continue.
“We are very pleased to be working with Sybase 365 and AMEEX to offer global SMS service capabilities to all mobile operators,” said Eng. Saud Majed Al Daweesh, president of STC. “AMEEX solves the complexities of interoperability by providing a single contact point for messaging connectivity. Connection to an SMS Hub provider prevents operators from having to connect to and negotiate with potentially dozens of other operators. It is a single-source clearinghouse for all SMS interconnections ”
“This new local presence enhances the GSM Association's drive for connectivity between hub providers and further strengthens Sybase 365's global reach,” said Howard Stevens, vice president of Sybase 365, EMEA. “We reach more than 700 mobile operators around the world and facilitate nearly 300 two-way direct SMS connections via our operator grade network. The AMEEX further enhances Sybase 365's extensive reach by offering local resources, local connectivity and local knowledge in this vital expanding market.”